Tiger Heads 97th Anniversary Celebration Concludes Successfully

          August marked Tiger Head Group's 97th anniversary! To advance its brand image renewal, Tiger Head's Marketing Department launched a month-long series of promotional activities throughout August. Employing a high-calibre, multi-dimensional strategy with integrated online and offline initiatives, the campaign comprehensively revitalised the brand's influence.

Online campaigns made a resounding impact. The heartfelt 555 brand promotional video was released across multiple platforms, employing dual narratives of ‘family bonds’ and ‘product functionality’ to convey the brand proposition: ‘For long-lasting batteries, choose 555.’ E-commerce platforms hosted anniversary-themed promotions and live streams, with TikTok broadcasts topping the 3C electronics chart. Key Opinion Leaders (KOLs) drove traffic through collaborations with Xiaohongshu influencers, conducting evaluations of alkaline batteries and gas stove batteries to highlight product performance. Employee and customer congratulatory videos alongside themed posters were continuously shared via official social media channels, further amplifying brand warmth and cohesion.

Offline campaigns illuminated the city. The 555 and Tiger Head annual promotion activities culminated the anniversary celebrations. Product promotions launched in Guangzhou from August covered 100 metro station platforms and 6 bus body advertisements, delivering the refreshed brand image to tens of millions of commuters. On the evening of 18th August, the Tiger Head 97th Anniversary theme alongside 555 and Tiger Head brand advertisements illuminated the Canton Tower, celebrating the milestone alongside the city's landmark.          Technological Strategy Charting the Future. On 18th August, the Tiger Head Lighting Research Institute was officially inaugurated in Huadu District, marking the 97th anniversary with technological innovation. This institute serves as a strategic engine to strengthen the company's R&D framework and empower operator partners, signifying Tiger Head Lighting's advancement into a new phase of research capabilities and innovation. It represents a pivotal leap from manufacturing to innovation-driven development.

The 97th anniversary stands as a pivotal milestone in Tiger Head's development journey and a fresh starting point towards a century of brilliance. Moving forward, Tiger Head will steadfastly uphold its core development philosophy of ‘New Vision, New Products, New Models’, focusing on innovative solutions and premium products. The company will continuously enhance its brand communication and influence, collaborating with partners across all sectors to jointly compose the next century's magnificent chapter!